Google Analytics Services

Web Analytics Strategy Planning

Any web analytics project starts with creation/review of the company’s web analytics measurement strategy. Tools like Google Analytics offer a large variety of customisation options. Each business has different data collection and analysis needs, so before any implementation work can start, we need to define the most suitable measurement strategy.

Web Analytics Implementation & Audit

After the measurement strategy has been defined, we create a web analytics implementation plan which fits the exact needs of the client. We offer our services for implementation through in-line code as well as tag management systems like Google Tag Manager. Throughout the implementation stage we provide comprehensive tagging documentation, tracking tag auditing as well as configuration of the Google Analytics & Tag Manager accounts.

Dashboards, Report Automation & Data Visualization

Having a well set-up web analytics solution is just the first step. The next one is to make the data work for you. As business owners and marketers, you don’t want to spend endless hours trying to build custom reports or excel dashboards. You want to be analysing the data instead. That’s where we can help, whether it’s custom reports, dashboards, custom data extracts via API or even the good old automated Excel spreadsheet.

Data Analysis & Deep-Dives

Often companies need a bit of help validating their findings or providing more in depth analysis of certain marketing channels or user journeys. OMGT Marketing team has a broad digital marketing background and deep understanding of tracking technologies, which allows us to provide accurate and comprehensive answers for a wide variety of business questions.