Tag Manager Account Setup
A tag manager is a solution which allows marketing and web analytics teams to deploy and edit 3rd party tracking tags with limited or no involvement from the developers. It significantly improves marketing team reaction time and web analytics data quality. Google Tag Manager is the most popular and well known tag management solutions, but there are other strong competitor like Tealium, Ensighten and Piwik Pro.
Google Tag Manager offers a free version and very user friendly integration with Google Analytics, Google Ads, Google marketing Platform and a number of other vendors.