Pay Per Click Marketing Services

PPC marketing is a highly targeted and efficient way of exposing your brand and products to potential customers. Unlike organic search, where it might take months to increase your position within the search engine rankings, PPC is able to generate instantaneous results and target search terms that your organic presence wouldn’t be able to otherwise reach.

Google Ads Setup & Management

Google Ads is the largest and most well know PPC network in the world. It offers a variety of add types – text ads, display ads, video ads, shopping ads and retargeting ads. It’s a powerful digital marketing channel, especially for e-commerce and local businesses. Every business is different and has unique needs. Any PPC project we do, starts with a thorough business review, which allows us to identify the most suitable ad types and bidding strategy.

Google ads setup

bing ads

Bing Ads Setup & Management

Bing Ads, while very similar to Google Ads, is a significantly smaller paid search network. Even though it doesn’t have the same reach as Google, the smaller size comes with some benefits. Many marketers often neglect the Bing Ads network, which leads to lower competition, lower cost-per-click and greater opportunities. While Bing Ads might not be a viable option for every product and market, here at OMGT Marketing we will be able to advise you on the most appropriate PPC strategy for your business.

Shopping Ads

Shopping ads are offered by both Google Ads and Bing Ads. It allows e-commerce businesses to prominently showcase their products on the search engine results page. In comparison to regular text ads, the shopping ads tend to acquire higher quality leads. A shopping ad consists of a product name, image and price. In a way it acts like a filter and encourages more “qualified” customers to click on your advert, thus improving ROI.

shopping ppc

retargeting ppc

Retargeting & Display Ads

Retargeting ads allows to get the brand in front of the eyes of people who have already visited the website or app before and have expressed interest in the product or service, but for one reason or another, didn’t convert.

Google Ads and Bing Ads remarketing solution provides full control over when the ads are displayed and which ads are displayed. At OMGT Marketing we not only provide retargeting and display ad management services, but can also provide professionally designed display banners if required.