Web analytics that drives real change

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Web Analytics

With the rapid advancements in digital marketing and growing complexity, making sound strategic decisions is impossible without the support of web analytics data. Accurate data is essential, as any errors could cost the company thousands in lost revenue.
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Tag Management

Many advertising and data collection platforms, such as GA4, Meta, and Google Ads, rely on data gathered through numerous JavaScript tags or server-side calls deployed across web assets. A tag management system ensures these tags are implemented correctly and provide the most accurate data possible.
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Why Us

International Experience

10+ years of web analytics experience across the UK and US markets

Technical & Strategic Skills

Full project lifecycle management from scoping to implementation and QA

Fully Qualified

Holding a number of recognised academic & professional qualifications

Highly Specialized

Ex-marketers turned into full-time web analytics specialists

Testimonials

  • Gillian Crawford

    “Toms has a thoroughly evidence driven and analytical approach to his work which means it is easy to have complete confidence in his recommendations. We’ve been hugely impressed with the work he has done for us and would be delighted to recommend him.” Gillian Crawford Creative director and founder at Wow (Scotland) Ltd

  • Sean King

    “Toms has worked closely with myself & the Recruitment Company Midlands for several years, dealing with all aspects of managing the companies SEO & PPC strategy & campaigns. Toms is diligent & resourceful & constantly stays ahead of changes in the marketplace to ensure that the service we receive & the strategies we employ are current & effective.” Sean King Director, The Recruitment Company Midlands Ltd

  • Sean King

    “During Toms’ 2.5 years at Vax he made a real impact on the way we tracked performance, optimised our campaigns, drove traffic and tested new ideas. Always ready with suggestions, Toms was a proactive worker, very trusted and a highly regarded technical expert. We saw a huge improvement in performance as a result and he would be an asset to any online business.” Lauren Reilly Director of Digital at Vax Ltd

  • Jordan Byrnes

    “Toms worked for me at npower for 1 year and within that time quickly asserted himself as a lead analyst with an abundance of technical knowledge. Toms handled all aspects of web tagging through both Webtrends, GA & GTM and was the driving force behind the procurement and implementation of Tealium. Toms can implement technical solutions and deliver reporting and insight. I would recommend Toms highly to any company.” Jordan Byrnes Web Analytics Manager at Npower