Web analytics that drives real change

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Web Analytics

With the latest advancements in digital marketing and ever-increasing complexity, it’s impossible to make solid strategic decisions without backing it up with web analytics data. The accuracy of the data is critical, since it might cost the company thousands of £ if they get it wrong.
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Tag Management

Many systems, like Google Analytics, Facebook conversion tracking or Google Ads rely on data coming from a high number of Java Script tags deployed on a website. A tag management system helps to ensure that all the tags have been deployed correctly and are returning the most accurate data possible.
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Why Us

International Experience

7+ years of web analytics experience across UK, US & Greek markets

Technical & Strategic Skills

Full project lifecycle management from scoping to implementation

Fully Qualified

Holding a number of academic & professional qualifications

Highly Specialized

Ex-marketers turned into full-time web analytics specialists


  • Gillian Crawford

    “Toms has a thoroughly evidence driven and analytical approach to his work which means it is easy to have complete confidence in his recommendations. We’ve been hugely impressed with the work he has done for us and would be delighted to recommend him.” Gillian Crawford Creative director and founder at Wow (Scotland) Ltd

  • Sean King

    “Toms has worked closely with myself & the Recruitment Company Midlands for several years, dealing with all aspects of managing the companies SEO & PPC strategy & campaigns. Toms is diligent & resourceful & constantly stays ahead of changes in the marketplace to ensure that the service we receive & the strategies we employ are current & effective.” Sean King Director, The Recruitment Company Midlands Ltd

  • Sean King

    “During Toms’ 2.5 years at Vax he made a real impact on the way we tracked performance, optimised our campaigns, drove traffic and tested new ideas. Always ready with suggestions, Toms was a proactive worker, very trusted and a highly regarded technical expert. We saw a huge improvement in performance as a result and he would be an asset to any online business.” Lauren Reilly Director of Digital at Vax Ltd

  • Jordan Byrnes

    “Toms worked for me at npower for 1 year and within that time quickly asserted himself as a lead analyst with an abundance of technical knowledge. Toms handled all aspects of web tagging through both Webtrends, GA & GTM and was the driving force behind the procurement and implementation of Tealium. Toms can implement technical solutions and deliver reporting and insight. I would recommend Toms highly to any company.” Jordan Byrnes Web Analytics Manager at Npower